diff --git a/sales/network-owner-pitch.md b/sales/network-owner-pitch.md deleted file mode 100644 index 4571f74..0000000 --- a/sales/network-owner-pitch.md +++ /dev/null @@ -1,41 +0,0 @@ -# Network owner pitch — draft for [YOUR COMPANY NAME] - -> Audience: the network owners you already interface with on the MA side. -> One owner = many publisher sites. No per-publisher selling needed. - ---- - -**Subject: Free rebuilds for your network's sites — you keep the uplift** - -We've been your MCM/tech partner for a while, so this is a straight offer: - -Most sites we see on networks like yours are leaving 10–30% of RPM on the -table to layout shift, slow LCP, consent handling, and ad placement decay. -Rebuilding one is usually a few hours of work for us — so here's the deal: - -- We rebuild your network's sites for **free**. Faster pages, stable layout, - consent-compliant, ad slots repositioned for viewability. -- **You keep the upside.** We measure RPM per site in GAM for 30 days before - and 30 days after — the numbers decide whether it worked. -- If it doesn't lift RPM, we revert and you've lost nothing. -- If it works, your publishers earn more, churn drops, and our standard MCM - share covers our cost. Everybody's incentive is the same direction. - -We can start with your 3–5 worst-performing sites this week as a pilot. -You pick them (or we will, from the RPM report), we deliver in 48 hours each. - -— [NAME], [COMPANY] - ---- - -## Internal notes (not for the pitch) - -- Why owners say yes: costs them nothing, no publisher Armageddon risk - (revert path exists), and they're margin-focused by nature. -- Measurement is already in hand: MA means we see their GAM. Before/after - RPM per site is the whole proof. -- Secondary offer to the same people: **turnkey sites** — "need more - containers? We produce ad-onboarded sites with content for $X each." - These buyers buy assets, not tools. Price per volume. -- Our cost per rebuild is hours of agent time + hosting we already run. -- Don't promise specific % uplifts in writing; promise the measurement.