# Network owner pitch — draft for [YOUR COMPANY NAME]

> Audience: the network owners you already interface with on the MA side.
> One owner = many publisher sites. No per-publisher selling needed.

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**Subject: Free rebuilds for your network's sites — you keep the uplift**

We've been your MCM/tech partner for a while, so this is a straight offer:

Most sites we see on networks like yours are leaving 10–30% of RPM on the
table to layout shift, slow LCP, consent handling, and ad placement decay.
Rebuilding one is usually a few hours of work for us — so here's the deal:

- We rebuild your network's sites for **free**. Faster pages, stable layout,
  consent-compliant, ad slots repositioned for viewability.
- **You keep the upside.** We measure RPM per site in GAM for 30 days before
  and 30 days after — the numbers decide whether it worked.
- If it doesn't lift RPM, we revert and you've lost nothing.
- If it works, your publishers earn more, churn drops, and our standard MCM
  share covers our cost. Everybody's incentive is the same direction.

We can start with your 3–5 worst-performing sites this week as a pilot.
You pick them (or we will, from the RPM report), we deliver in 48 hours each.

— [NAME], [COMPANY]

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## Internal notes (not for the pitch)

- Why owners say yes: costs them nothing, no publisher Armageddon risk
  (revert path exists), and they're margin-focused by nature.
- Measurement is already in hand: MA means we see their GAM. Before/after
  RPM per site is the whole proof.
- Secondary offer to the same people: **turnkey sites** — "need more
  containers? We produce ad-onboarded sites with content for $X each."
  These buyers buy assets, not tools. Price per volume.
- Our cost per rebuild is hours of agent time + hosting we already run.
- Don't promise specific % uplifts in writing; promise the measurement.